The Consumer Response Towards Sales Promotion with Regards to McDonalds, Dubai - Free Essay Example

Sample details Pages: 8 Words: 2447 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Level High school Did you like this example? A study to evaluate and understand the consumer response towards sales promotion with regards to McDonalds, Dubai Chapter 1- Introduction Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services. The study of consumer behavior also includes an analysis of factors that influence purchase decisions and product use.(McDaniel, Lamb .W Hair. F, 2008) Buying behavior of a consumer is a study that describes us about the tastes, preferences, attitudes, wants, culture and beliefs of individuals in a market when they purchase a product and consume it. Don’t waste time! Our writers will create an original "The Consumer Response Towards Sales Promotion with Regards to McDonalds, Dubai" essay for you Create order Buying behavioral activities are vital for the overall development of any organization. Sales promotion are considered one of the most effective ways by which they are able to achieve their goals and objectives being set by the management. The reason behind studying buying behavior is that it helps the marketer of an organization to determine the various factors which are responsible for consumers to decide to buy a commodity or service. Consumer buying behavior concentrates on the money, effort on consumption and time. It helps in determining future purchases and helps in creating an evaluation on different questions such as why different individuals purchase a commodity, when they buy, what they buy or how often they use it. Studying the consumer behavior is important as it helps in creating a focus for any brand in order to increase their efforts and get the kind of results they want. With the understanding of consumer behavior, an organization will automatically be able to pro vide consumers with better commodities and services that will result them into making more sales and earn more profit, so the study of buying behavior is important as it results into improving the quality of goods and services and also helps in knowing what kind of products can be offered to their customers. It helps in establishing better marketing strategies that are focused on the different type of consumer groups which let an organization target the right market and be able to utilize their resources and not waste them by spending it on consumers outside their target market. Consumers have needs and wants and any brands main objective should be to identify their needs and create the desired want. They should focus on how they can influence an individuals buying behavior and make it profitable for the organization which will give them the ability to have a better edge over their rivals when it comes to predicting consumer behavior. With this knowledge of consumer behavior, a marketer is able to understand what an individual thinks or feels about a product or service being offered. This is effected greatly by the way an organization influences their customers through their ambience of the shop, sales person, reference groups and also what an individuals family thinks about them. Cultural, social, personal and psychological factors, all these influence a personà ¢Ã¢â€š ¬Ã¢â€ž ¢s buying behavior and also on the contrary all these factors are beyond the control of any marketer but at the same time these factors are kept in mind in order to understand the complex behavior of consumers. There are different firms that spend billion dollars a year in order to be able to study what consumers like so that they can customize their advertising, atmosphere of their outlet or train their employees so that consumers favor their organization more. It is one of the most challenging and demanding concept in marketing as it tries to understand how buyers react or do wh at they do. According to an article in Rochmarketing: à ¢Ã¢â€š ¬Ã…“Trust isà ¢Ã¢â€š ¬Ã‚ ¦a prerequisite for consumers to even enter the purchase funnel,à ¢Ã¢â€š ¬Ã‚  said Laura Salant, director, research, About.com. à ¢Ã¢â€š ¬Ã…“By understanding how consumers view trust and what they value most, marketers can tailor their outreach to deliver meaningful information and tools to create authentic, long-lasting relationships.à ¢Ã¢â€š ¬Ã‚  (Instyrochmarketing.com, 2014). This clearly explains that marketers have to make their strategies in such a way which will highly influence a consumers buying decision as they tend to look for value of for the product being offered. Every individual in the world is different from one another so it is more over impossible to have the same basic rules that explain how these buying decisions are made. Factors that influence consumer buying behavior The central focus of any marketing plan is the consumers so it is very important for an organization to devise a good marketing strategy which will help them in order to examine a customers behavioral attributes and needs. There are four main factors that influence the buying behavior of a customer. Cultural Factor- It is one of the most basic reason for a consumers want or behavior towards a product or service, as it requires a crucial focus to understand the needs of any individuals. For any organization it is vital for them to take in account the cultural factor in order to inherent themselves to adapt the different market situations, just like how a parent grows up their child with some basic morale, values, perception and also what the family as a whole would expect from the child, hence in the same way even the marketers are trying to understand what the consumers expect from them and introduce products that will be wanted by their customers or make changes to the existing product in order to increase their demand. McDonalds is one of the best examples when it comes to adapting their market and producing products according to their customers cultural needs around the world. They are aware of the importance to provide their customers with food that meets their taste and needs from different cultures. In UAE there is a mixture of veg and non-veg in their population but mostly every individual consumes meat, so McDonalds has to provide meat which is hygienic and at the same time since this is a Muslim country they cannot serve kosher meat here and as well as pork. Hence, in UAE and other Muslim countries they have to serve meat which is Halal (slaughtered according to the Islamic Shariah) and not follow any unethical ways in their production process. The dress code that McDonalds employees have to follow should be not revealing and covered properly in a decent manner. Social Factor- This is another factor which influences the consumer behavior and is divided into three different categories. Reference and membership group: The type of social group an individual belongs to will have their own influence on them. The membership groups are mostly made of people living in the same residential area, age, workplace etc, whereas the reference group are described as people who provide other individuals with some points and opinions of what they think regarding a particular brand. Family: The family can be one of the most influencing factors to an individuals opinion about a brand. The perception of a brand usually created by the family members can have a very strong influence on an individuals buying behavior. For examples, as a child your family did not allow you to consume Pepsi because your parents thought it was not good for your health as it contains a lot of sugar and destroys teeth. This makes a loss for a person like you to ever buy Pepsi as a grown up whoà ¢Ã¢â€š ¬Ã¢â€ž ¢s never drunk it as a child. Social role and status: The role or the position of a person at his workplace, with family or friends can also define their social status or role and influence the buying decisions of an individual specially for those products which are visible to other people an can define them as a person. Personal Factor- An individuals age and the way of living his life will obviously influence his buying behavior because an individual does not purchase the same commodity or service which they did 15 or 30 years ago. The living lifestyle, hobbies, activities, personality everything changes with time. A persons financial revenue will also have an effect on his behavior and purchasing decisions. Psychological Factor- In order to explain how this factor can influence on the consumer buying behavior, we can divide it into four different categories. Motivation: This works at a subconscious level of mind and in order to increase the motivation level an organization needs to create a conscience or reinforce a need in the consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s mind pushing them to satisfy it. So in order for any organization to increase sales and motivate consumers to purchase they should try to create a need in the mind of individuals and carry out a lot of market research to be able to target the right market. Perception: This basically means the way a consumer selects, organizes and processes the information he receives in order to do something about it which will make sense to him. Learning: When we learn something, we try to demonstrate what we learn by putting it into action, learning is also known to change the way a consumer behaves or interprets information and experience. For example: When you become sick after drinking a mango milkshake, it will create a negative impression about that milkshake you had and fell sick which will demotivate you from purchasing it again. Hence these learning theories can be used by brands to market their product better by associating their products with a positive image in the minds of consumers. Beliefs and attitudes: With experience of life a person tends to develop its own beliefs that will influence his buying behavior. On the contrary, an attitude can be described as a feeling of the idea a person feels associated with the product. It is vital to understand that an individual should identify and analyze and positive and negative attitudes and beliefs they have on any brand. In order for an organization to change the way a consumer thinks about their product, they should adjust and customize their marketing strategies to be able to influence an individuals perception of their brand. Marketing Communication Marketing communication is a crucial and a critical element of marketing activities. It is way in which the right messages that an organization wants their consumers to know are being passed to the targeted market with the right channels. The concept of this is clearly to identify and understand the need of the targeted audience and differentiate themselves from the rivals. The tools of marketing communications are determined by an organization based on their capacity of finance, people, power and strategy which is used to target it to the audience and also the study the various factors which can influence the buying behavior of an individual in order to make them get attracted and consume the commodity or service being offered. Marketing communication is known as the promotion part of the marketing mix of four Pà ¢Ã¢â€š ¬Ã¢â€ž ¢s Product, Price, Place and Promotion. It is known as a strategy which is being used by an organization to reach their targe ted market of consumers through different types of communication. It is a complex and a fundamental part of any firms marketing efforts. The different forms of marketing communication includes tools such as Advertising, Public Relations, Online media, Point-of-sale promotions and sales promotion. Advertising is one of the most powerful tools of marketing communication which is used by the businesses in order to help them reach a very large number of audiences with high frequency of message delivery. With this a firm is able to advertise the important information about their products and offers to the consumers but at the same time this is an expensive form of promotional tool, a business needs to have a proper advertising budget and consider the fact that whether they will be coming up with their own ideas for advertising which will not cost them much or hire an advertising company to plan an advert for them which will be costly but worth it. This is basically a non- personal communication which is transmitted through means of media, the marketing communication should be planned properly so that a business is able to make the brand or productà ¢Ã¢â€š ¬Ã¢â€ž ¢s name more familiar in the market and also establish and create a favorable image and good will, provide information to the consumers about the product and services being offered and also attract more customers by making them keen in order to find out more about their product and service. Public Relation also helps in creating brand awareness to the consumers in a subtle way. The difference between advertising and public relation is that adverts promotes products in a more aggressive way whereas public relation promotes and communicates in a soft way. Also on the other hand, if PR is talking about your product then it becomes the only means of marketing communication which is free, they are planned and take place purposely by a company in order to communicate to different public categories that may have an interest in their organizational activities. This group of people can include employees, customers and investors. The entire purpose of Public Relation is to create a positive image based on possible mutual relations. They also use various forms of communication channels. The difference between advertising and public relation is that PR uses more informative messages which can include yearly reports and balance sheets, PR are also used to build a trust whereas advertising causes an immediate action. Advertisings are repeated whereas PR actions are quite unique and can also be accomplished through public dialogue. Online Media- In todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s the social networking sites too play an important role in marketing of a product as there are many businesses that tend to use the online social media as their means of marketing communication. The adverts are easily being posted on the social sites such as Facebook, twitter or personal blogs so that they can attract an even larger audience from around the different parts of world. Point of sale promotions mainly involves the display techniques which are being used by an organization through audio, video or displays that can influence the buying process of individuals visiting the sale point. It informs the consumers that they can purchase the commodity or service in that particular place. This form of promotion can be done through billboards, specific lighting, posters, product display shelves or by giving away free gifts. Sales Promotion Bibliography List Books McDaniel. C, Lamb C.W. Hair J.F. (2008). Principles Of Marketing, Indian Edition: Cenage Learning, India. Pg no. 152 Websites Instyrochmarketing.com, (2014).Great Article about todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s consumer buying behavior | Marketing Services. [online] Available at: https://www.instyrochmarketing.com/marketing/great-article-about-todays-consumer-buying-behavior/ [Accessed 9 May. 2014]. https://smallbusiness.chron.com/types-marketing-communication-concepts-20597.html marketing communications https://www.gb3group.com/promotional-techniques.php

The Jungle By Upton Sinclair - 1000 Words

The Jungle â€Å"I aimed at the public s heart and by accident I hit in the stomach (Upton Sinclair).† Upton Sinclair originally intended to expose the horrible conditions faced by immigrants as they tried to survive in Chicago s Meat-Packing District in his 1904 novel â€Å"The Jungle.† Sinclair’s book created fear and anger in the public which would lead to the passage of the Meat Inspection Act of 1906. The Federal Meat Inspection Act of 1906 (FMIA)is a law that makes it a crime to adulterate or misbrand meat and meat products being sold as food, and ensures that meat and meat products are slaughtered and processed under sanitary conditions. In Sinclair’s novel, â€Å"The Jungle†, he goes undercover to work in the meat processing industry to expose the unfair working conditions, long hour work days, and the cruel and unsafe conditions. Sinclair has a few possible themes in his book but the most import ant themes were cruelty towards immigrants an d poor safety regulations for food in industries at the time. After the depression of the 1890s, immigration jumped from a low of 3.5 million in that decade to a high of 9 million in the first decade of the new century. Many of these immigrants worked in industrial factories. In the late nineteenth century, there were more industrial accidents in the United States than in any other industrial country in the world. An employer almost never offer help to workers who were hurt or to the families of workers who were killed on the job. By theShow MoreRelatedThe Jungle By Upton Sinclair1526 Words   |  7 Pagessocietal and government reforms did â€Å"The Jungle† call for. Do you feel this novel was effective in bringing about any of these reforms. â€Å"The Jungle†, written by Upton Sinclair, is an astonishing novel informing readers about the devastating truths involving impoverished life in America, particularly Chicago. This novel gives the reader an inside look into to the struggles of numerous European immigrants as they ventured to America during the early 1900 s. Sinclair depicts the disturbing and emotionalRead MoreThe Jungle By Upton Sinclair986 Words   |  4 PagesThe life of Jurgis Rudkus, from the novel The Jungle by Upton Sinclair, shares many parallels to the life of the working class in American society during the period 1865 to 1910. that limits the freedom of the working class. Even though it is stated on paper that working class citizens such as Jurgis are equals and just as free as the upper-class citizens, society limited the the freedom of the working class. People like Jurgis are not truly â€Å"free† because the social and political forces at the timeRead MoreThe Jungle By Upton Sinclair 1155 Words   |  5 Pages8/10/17 The Jungle By Upton Sinclair Book Review The working conditions in the US in the 20th  century were diffcult since workers had to struggle to survive on the daily bases.The Jungle written by Upton Sinclair does not only highlight the life of American workers but also uncovers the infleunce of capitalism in the US, where workers and employees were destined to fight for a living, while the upper-class reaped the benefits of national wealth.The Jungle gives many examples of theRead MoreThe Jungle by Upton Sinclair651 Words   |  3 Pages This book is called The Jungle. The Author or this book goes by the name of Upton Sinclair. The Jungle was published on February 26, 1906. Upton Sinclair is an American author with almost 100 books which are based on many different genres. Sinclair is a journalist, novelist, as well as a political activist. Sinclair is most famous for this book. The Jungle is a novel that is based on the disgusting conditions of the US meatpacking industry, and the hardships of the labor that immigrant me n and womenRead MoreThe Jungle by Upton Sinclair1400 Words   |  6 PagesWhat are the major issues Sinclair addresses in The Jungle? The Jungle by Upton Sinclair is a vivid account of life for the working class in the early 1900s. Jurgis Rudkus and his family travel to the United States in search of the American dream and an escape from the rigid social structure of Lithuania. Instead, they find a myriad of new difficulties. Sinclair attributes their problems to the downfalls of capitalism in the United States. While America’s system was idealistic for Jurgis and hisRead MoreThe Jungle By Upton Sinclair1210 Words   |  5 PagesThe Jungle by written by Upton Sinclair Book Report This report is based upon the book The Jungle, written by Upton Sinclair. This book was published by The Jungle Publishing Co. New York in 1906. Introduction of Author: Upton Sinclair was born on September 20, 1878, in Baltimore, Maryland. He belonged to a family off southern aristocracy but once Sinclair was born, his family went into poverty. Sinclair was a very smart boy and graduated from high school at the age of fourteen to go on and attendRead MoreThe Jungle by Upton Sinclair 792 Words   |  3 PagesCritics often argue that Upton Sinclair, author of many classic American novels including The Jungle, was cynical and bitter even. However if one were to dig just a bit deeper they may realize that Sinclair was spot on in his idea that this â€Å"American dream† that our country sells is actually a work of fiction. In his book The Jungle, Sinclair, points out the flaws of the American dream. Many immigrants traveled thousands of miles aboard, cramped, disease infested, ships with hope of coming to thisRead MoreThe Jungle By Upton Sinclair1260 Words   |  6 Pages The Jungle by Upton Sinclair was published in 1906. After reading two-hundred and ninety-four pages, it is evident that humans have been shaping the world over time and the world has been shaping us as well. A lot has changed since the industrial revolution, the time frame in which this novel takes place. Our food industries have improved, money value has risen, and job opportunities have expanded. Throughout The Jungle the reader follows an immigrant family on their journey of hardships andRead MoreThe Jungle By Upton Sinclair937 Words   |  4 PagesThe Jungle, by Upton Sinclair and Narrative of the life of Frederick Douglass, an American Slave, by Frederick Douglass both bring forth personal or fictional events that capture t he interest of the the reader. The use of pathos in their writing along with true events questions the ethics, morality, and human rights of each individual at the time setting for the publication. In the book, The Jungle, Upton Sinclair advocates for the overall elimination of oppression and exploitation of workers andRead MoreThe Jungle By Upton Sinclair1334 Words   |  6 Pages1900s there were already more than 10 million immigrants living in America. Upton Sinclair’s The Jungle reveals the struggles and hardships of a family that immigrated to the United States from Lithuania during the 1900s. Although many immigrant families came to America in search of a better life, soon most found themselves barely surviving with no job, food, shelter, or money. As is the case of the family in The Jungle. The novel not only unveils the corruption of the political and economic system

Technology and Relationship Systems of Society

Question: Discuss about theTechnology and Relationshipfor Systems of Society. Answer: Introduction Humanity has evolved in the essence that humans can be separated from the beast in multiple aspects of reasoning and behavior. When the relationship between humanity and technology is given a thought, is evident that there is a complex relationship in a wide array of a phenomenon like science, systems of rights, systems of society, and the universal nature. The discovery of powerful energy sources over time like electricity, coal, and petroleum has enabled humanity to conquer the barriers presented by nature. These discoveries have facilitated the growth of humanity by making the world seem like a global village. However, it is important to note that technological development has drained humanity in the world because a human being has become dependent on technology to the point they do not apply basic humanity capabilities like thinking (Xanthidis Koutzampasopoulou Xanthidou, 2016). Moreover, technology has drained the essence of relationships with reduced face-to-face communication that foster strong and long lasting relationships. Thesis Despite the positive influence technology has on the lives of human beings, it has led to a decline in face-to-face communication among married couples and people in serious relationships thus affecting the creation of strong and understanding relationships. Literature Review Advancement in technology that has facilitated the spread of social media has affected human relations by reducing face-to-face communication. According to a study by Lenhart and Duggan (2016), the internet, social media, and cell phones have become an integral part of human being as 66% of couples or people in a relationship use social media and cell phones. Moreover, Lenhart and Duggan further stated that 74% of adults who use the internet reported that Internet had an effect on their relationship, while 20% stated that the Internet affected their relationship negatively. In addition to this, 25% of married couples use text message as their source of communication even when they are at home together. This shows a reduction on face-to-face communication that can facilitate strong relationships due to facial cues. Nonetheless, Lenhart and Duggan (2016) further stated that 25% of married partners felt their spouses were distracted by the use of cell phones of social media, 8% of inter net users had an argument about the amount the time their spouses spend online. According to Younes and Al-Zoubi, (2015), pavement in technology has taken control over our lives. Moreover, despite the fact that technology makes life easier, it also creates problems to the society like the decline in normal social behavior. Sait and Al-Tawil, (2007) outlined that advancement in technology plays an important role in the widening of social interaction, by bringing different cultures and societies into direct and indirect contact with each other, thus, influencing the cultures at different locations. Moreover, Sait and Al-Tawil, (2007) further stated that the development of the society depends on human communication and interaction. Ideally, the technological factors that facilitate the interaction can also have negative effects on the development of the society. This paper views technology from a cultural anthropologist perspective, where it investigates the influence of technology on interaction and communication. Technology, especially social media, and the inter net takes up much time that can be spent on other activities like reading, socializing, and sleeping among other factors. This can affect the relationship between people because people might not know each other at a personal level. Methodology This study will utilize quantitative research design to investigate the effects of social media on personal human relationships. As noted by Babbie, (2010) a quantitative research design enables a researcher to examine the relationship between dependent variables (relationships) and independent variable (technology). This study will focus on the online group within Saudi Arabia. The online community comprise of people with internet access. However, this study will focus on people who are married or in a serious relationship with internet access, and mobile phones. Thus, the result presented will infer on the behaviour of the mentioned group but not the whole population. Under quantitative research design, the researcher will utilize survey, specifically, questionnaires as tools of data collection. Moreover, the study will utilize stratified sampling to select the samples. Stratified sampling entails partitioning of the population into clusters of interest (Perreault, 2011). For instance, in this case, we can partition the population into the married internet and mobile phone users, and serious relationship individuals with internet access. Nonetheless, the questionnaires will be distributed manually and online using emails. After receiving the questionnaires, the research will collect the data and analyze the data utilizing quantitative techniques like MatLab. References Babbie, E. (2010). The practice of social research (12th ed.). Belmont, Calif.: Wadsworth Pub. Co. Lenhart, A. Duggan, M. (2016). Couples, the Internet, and Social Media. Pew Research Center: Internet, Science Tech. Retrieved 28 October 2016, from https://www.pewinternet.org/2014/02/11/couples-the-internet-and-social-media/ Perreault, K. (2011). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Manual Therapy, 16(1). https://dx.doi.org/10.1016/j.math.2010.09.003 Sait, S. Al-Tawil, K. (2007). Impact of Internet Usage in Saudi Arabia. International Journal Of Information Technology And Web Engineering, 2(2), 81-115. https://dx.doi.org/10.4018/jitwe.2007040104 Xanthidis, D. Koutzampasopoulou Xanthidou, O. (2016). An Exploratory Study of the Effects of Social Media in Everyday Life and Consumer Behavior in Saudi Arabia. Indian Journal Of Science And Technology, 9(35). https://dx.doi.org/10.17485/ijst/2016/v9i35/84946 Younes, M. Al-Zoubi, S. (2015). The Impact of Technologies on Society: A Review. IOSR Journal Of Humanities And Social Science, 20(2), 82-86. https://dx.doi.org/10.9790/0837